Sports Zone is a family-owned and operated company dedicated to providing the highest quality sports equipment and apparel at unbeatable prices. Our selection includes gear for hockey, soccer, baseball, football, ringette, lacrosse, field hockey, figure skating, and more.

For over 30 years, we have been a vital part of the Kitchener–Waterloo community, committed to delivering exceptional customer service whether you need a full set of gear or just a few accessories.

A Local Industry Leader

Sports Zone is the largest independent sports retailer in the region. Our 15,000-square-foot facility houses over $2 million in new and used sports equipment. If you see it on our website, it’s in stock!

We carry a wide range of accessories, including composite sticks, goalie gear, cleats, baseball bats, helmets, training aids, and more. Our apparel includes jackets, pants, sliding shorts, teamwear, and other performance-driven clothing.

Our Price Match Promise

We buy in bulk, allowing us to offer the same discounts as national chains. But we go further—our price match promise guarantees we won’t just match a competitor’s price; we’ll beat it by an extra 5%. Visit our store or shop online for details.

Superior Customer Service

We offer all the major brands carried by national sporting retailers, but what truly sets us apart is our personalized customer service. At Sports Zone, you get the small-store experience with access to everything you need to succeed.